Facebook, the biggest social media worldwide, with over 2.27 billion active users, offers the perfect platform to reach and engage the potential customers that might be interested by the product or service that you offer. It is now considered as the main contestant in different industries such as media, advertisement, marketing and technology. Created in 2004 for college students, it is now used by practically everyone who has an internet access. Even if the organization does not release any data about its customer group age and their popularity, a research study advocates that up to 71% of adult online are using Facebook as a social media platform to keep in touch with their family and friends and to share their lifestyle and opinions.

Facebook is considered by many organizations as a great mean to advertise their products and service since it offers the possibility to target the potential consumers based of diverse characteristics such as age, gender, interests and careers which is defined as a demand generation model. I order to advertise on Facebook, you will need first to create your business page in order for the people to like and therefore they will be able to receive all the new offers on their news fees that will be posted on your page. The page is easy to create but the main challenge is to be able to have a reliable and loyal fan group and follower basis. Moreover, you can pay to advertise and reach your targeted audience easily thanks to the amazing wealth of Facebook’s data base. With Facebook database, you will be able to target different but specific geographic, psychographic and demographic segmentations. Plus, it is possible to develop different campaigns that have different goals. With the advertisement option, it is now possible to develop your follower database faster with potential reliable customers and build their loyalty. Moreover, it allows the ability to increase the clicks on your website by proposing several ad formats and pricing possibilities. The Facebook platform has developed lately a new option which is called Facebook Marketplace. It is kind of the same as Craigslist but with the Facebook database and ecosystem. Even if it is a new feature, it guarantees a huge success in the eCommerce industry.

Indeed, Facebook is not just a dominant and powerful database platform but also an adaptable and flexible one since it offers different way of marketing depending on the different type of products and services that may be offered. In fact, you can shape you Facebook marketing strategy based on your industry, budget and target that will fit your company. Facebook is a fast-growing platform that day by day offers many new features that can only benefit your business.