Facebook: The Safety Measurement for The Third-party Brands
Facebook: The Safety Measurement for The Third-party Brands
DoubleVerify is a leading marketing measurement software that verifies the quality and the effectiveness of the media in order to get the highest number of impressions in a reliable traffic for a better performance. On the other hand, OpenSlate is a software that helps to filter and target the best and most relevant traffic for the advertisers’ message ad by rating the content which will facilitate the process of optimizing the traffic and the block lists for Facebook advertisers. Both software will update automatically the block lists on a daily basis for a better brand safety control in order to evaluate the content preferences and regulate where the advertisers’ video ads would be displayed.
With the new Facebook update, the platform concentrates its safety based on a daily updated blacklist depending on the advertisers’ preferences from where they can choose which content to exclude their ad to appear in. In 2017, Facebook has introduced a transparency tool that enables the advertisers to assess where their video ads will be appearing on in advance and to delete all the placement that they didn’t fit their preferences.
Facebook is offering two content measurement software to its advertisers – DoubleVerify and OpenSlate – in order to have a better brand management safety and not affect the advertisers’ brand with some unreliable content.
About Abla Khbacha
Account Manager at Bodkinco
About Abla Khbacha
Account Manager at Bodkinco
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