The bounce rate is a mean to calculate the rate of how many people visit only one page of your website and then leave without exploring further to making a purchase or subscribing. This is a crucial issue since a high bounce rate leads to a low-ranking signal for Google which can only mean bad traffic that is harmful for the business. Therefore, it is important to encourage visitors to stay longer on your webpage and visit other pages that might interest them.

The recommended bounce rate is different from one industry to another but mainly having a rate lower than 50% is a good sign that shows you have a healthy traffic with a pretty interesting content that encourage the audience to stay longer in the website. However, if your bounce rate is higher than 70%, there is no need to be afraid or stressed. These are some practices and advices that needs to be applied in order to have a healthier and stronger website in order to have a lower bounce rate.
The content of the webpage is important in order to encourage the visitor to look into other pages of your website. It is necessary to make the customer interested and attracted by the content, either the information, the picture or the design. The content will also help you reach first ranking signals on google and therefore attract new visitors. In order to have a great and profitable content, it is possible to check the most relevant keywords that your target market is searching for and shape your content based on these consistent keywords that will increase your traffic, interest your visitors which will indeed lower your bouncing rate.
Keeping all your posts, even the old ones, updated is a main aspect that you should take into consideration where it needs to be useful, appealing and attractive regularly in order to always be prevalent and consistent.
Another key factor is the conciseness and the consistency of your website where the menu should be well organized and structured, the pages should be easy to understand and easy to navigate in where the search button is really vital since it enables the visitors to find easily and quickly what they are looking for.
The speed of the website also plays an important role where. If the page takes time to be uploaded, they might give up and click on the back button, this case happens especially with the mobile users where they mostly leave when the loading page time takes more than 3 seconds.
Moreover, pop-ups are considered a critical factor to improve your conversion rate and lowering bouncing rate. In fact, many visitors are irritated and frustrated by the pop-ups that appear on their screen. It is mainly applicable to poorly designed ads and the persistent ones.

Therefore, with Bodkinco, we make sure to always recommend the best graphics that will attract the customers’ attention and interest without persistency and insistency in order to not annoy and disturb the research of the visitors. The visitor’s satisfaction and comfort are our ambition and highest priority.

Reference:
– 10 Proven Ways to Reduce Your Bounce Rate.