Lately, innovation and creativity has been at its climax where during the last two years many new technologies were introduced, social media were shaped into a marketing tool and a new way of advertisement has flourished which is the influencer marketing. All of these factors are driving the digital marketing industry to change frequently and to expand rapidly. So, it is important to forecast the future new trends, to anticipate them and to adapt in order to take advantage of them and to survive within the industry and the existing competitors.

The major trend that will be overtaking 2019 would be the AI or as it is called Artificial Intelligence. Content marketing strategies will be soon more AI driven since AI will help define the unused content and reconsider the content that should be created and implemented. However, it is important to invest in our human labor since they be the one controlling AI and the content that needs to be shared and deleted, AI will just define what needs to be done and when.

By 2020, it is expected that more than 50% of the internet research will be done through voiced powered search and devices such as Amazon Alexa and Google Home. Indeed, people and mainly the technology lovers are starting to adapt these innovative devices to their daily life as they are getting used to them and losing their self-consciousness of talking to their phone and other devices. In fact, this might be the trend that will be adapted by everyone since it is a hand free technology which might become the main feature and standard of the future tech devices.

The augmented reality advertising and selling might as well be established in many services. As many may remember, Pokemon GO is the perfect example to explain what this new way of advertising and selling might generate as income and ROI, actually numerous went crazy after this app and game where everyone wanted to try this realistic game that made us live the life of our favorite cartoon character “Ash” and become the best Pokemon trainer and master. Nowadays, many companies want to create the same buzz by using the same technology, the augmented reality. First Ikea tried with its virtual reality catalog where you can try the furniture in your living room through your camera and see if it fits your taste or not, also currently many companies are trying to adapt this technology to their products, services and stores.

References:

– The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond.