Content mobile marketing is an important strategy for many companies where some of them outsource it by handing over their mobile content to another organization that are specialized in this field in order to be efficient and have better results.

Related to this topic, YouLoveWords – the premium content agency for brands – has done a research where it highlights this fields’ best practices and strategies.
In this research, defining the companies’ value is really important since 64% of customers are more attached to a brand that share the same values as their consumers. So, clearly defined core values should determine the companies’ mobile content making. An effective content is a mean to create value this is why the right strategy should be implemented. In order to do so, the company should believe in the “test and implement” strategy which focus on testing the advertising campaign before implementing it in order to be relevant, effective and avoid waste.
Before publishing an ad, the content needs to be effective and related to what the consumers wants to hear so the company has to meet the needs of the customers – as YouLoveWords said “the effectiveness of the content comes from the meeting of what your market wants to hear, and what you want to say”. Indeed, in order to meet the customers’ expectations and needs, the company should assess one or many “persona buyers” that should match the intended segment that the company is targeting.

An effective content marketing strategy should be based on an exchange with the consumers in order to build brand awareness, loyalty and image where a regular content sharing has an important part in creating a trustworthy relation with the consumers.

Reference:

–Tout savoir sur le content marketing : Bonnes pratiques, chiffres clés et tendances