The Expenditures of Mobile Content Industry
The Expenditures of Mobile Content Industry
The industries that may benefit from a mobile content marketing strategy are the ones who are offering online services and products such as gambling, games internet and telecom and adult. However, even the companies that are offering products with a delivery service like food and drinks and beauty and fitness are taking advantage of the new technologies and using mobile content as a way to attract new customers and retaining them.
Indeed, many spend mostly their time watching TV that is why many companies invest on TV ads. However, only big and international companies have the means to advertise through TV. Therefore, the mobile content advertisement is much affordable for the small companies that are still trying to establish their position since people spent 29% of their time on their phone while there is only 26% of the spendings on mobile marketing. Hence, approximatively $7 billions can be invested in the mobile content market in order to reach new.
During the last 5 years, the mobile content advertising industry has grown considerably and rapidly which is an opportunity for all types of companies to take and use it as a mean to advertise and increase their sales. Therefore, it is important to have a mobile website to reach and retain the potential consumers who prefer the mobile advertising approach than the desktop approach.
About Abla Khbacha
Account Manager at Bodkinco
About Abla Khbacha
Account Manager at Bodkinco
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