According to the forecast of three big advertising organizations – Group M, Magna Global and Zenith- in 2019, there will be a low growth in advertising expenses comparing to 2018.

Indeed, the Groupe M has predicted that their growth will decrease from 3.9% to 3.6% in 2019 since during 2018, their expected growth has been decreased by 0.2% (from 4.5% to 4.3%) which was mainly due to the unreliable automobile sector and the decreasing consumption of packaged goods.
On the other hand, The Zenith group are expecting a low growth comparing to 2018 too where in 2018 they expected a growth of 4.5% reaching the 581 billion dollars while in 2019 the predicted growth will only be of 4% which is in fact a small decrease comparing to their first forecast done in September which was of 4.2%. However, the Zenith group are expecting a growth of 18% per year for the next 3 years in the video advertising which is actually two times higher and faster than the other types of advertisement.
Concerning the Magna corporation, they are predicting a slow growth of 4.7% for 2019 where in 2018 they experienced a growth of 7.2% with a profit of 552 billion dollars in the 70 countries that Magna assessed.
Finally, regarding the digital marketing, the IPG Mediabrands group is expecting for the next year a low growth of 13% which is decreasing comparing to 2018 since they reached in the last a growth of 17%. Actually, it is mainly due to the weariness of the users toward the invasive advertisements that they receive. Still, in the following year, the digital marketing will be counted for more than half in the worldwide advertising expenditure.

Reference:

– Les prévisions d’investissements publicitaires en 2019