The new way of marketing and selling that has been launched lately is through social media. The most used social medias that show some real advertisement potential are Facebook and Instagram. In fact, social media are delivering more opportunities to reach easily customers with a better targeting with a higher rate of conversion. However, not all social media are profitable for all. Choosing the right social media to advertise or sell a product is critical in order to have the right ROI. An analysis of the social media and its operating flow is needed to be able to find the suitable social media for the company and the product and service that it offers.

Three key factors are important to take into consideration before adapting a social media a mean to advertise or to sell. The first component is to define the customers that we want to reach. In fact, Instagram has a platform of 800 million active users which shows that it is a suitable mean to introduce a new product or service for specific, small and reachable niche target. On the other hand, Facebook enjoys the followership of 2.07 billion users that are mainly active which define it as an appealing platform for brand promotion and advertisement. The second key factor is the engagement of the customers toward the brand and vice versa. Indeed, 80% of Instagram users follow at least one business page where 75% of business has already used Instagram as a mean to reach their marketing goals. Since Facebook owns a larger database of users, it offers a huge targeting opportunity with a higher potential to acquire a stronger engagement of the consumers. The demographics is also critical factors since we need to target the right customer for the right product or service. Simultaneously, 31% of Instagram female users check daily their accounts while only 24% of the male users check their Instagram forum on a daily basis. Moreover, Instagram is popular over the young adult generation which are mainly aged between 18 and 29. However, Facebook has the advantage of being used by all the age groups where 77% of its accounts are female and popular among the 18 and 29 age group.

Instagram is the best platform to advertise for a new and small company that is considered as a new entrant in the E-commerce industry since it does not need much investment in the initial stage to have a profitable ROI. However, Facebook needs a significant amount of investment, but it will get you the best and higher profit. Eventually, you will have to reach and engage your audience first and build their trust in order to take advantage of your advertisement campaign. It looks like Instagram might be an attractive and cheap mean to advertise yet Facebook delivers a high monetary profit afterwards. In fact, it reaches a bigger audience with more reliable targeting.

Reference:

– Instagram vs Facebook Ads – Which are Valuable for E-Commerce.