Voice Search : The New Search Engine
Voice Search : The New Search Engine
While using the new advanced technology of voice search for shopping purposes, customers will have a more reliable and convenient shopping since it will select and organize the best offers that will match the preferences of the customers by analyzing the available data gathered by the device through their past online searches. Moreover, if the customer is satisfied by a certain product, voice search will facilitate the repurchase of it since it has already registered the data in the device’s history. Reviewing the product or service purchased will also be easier for the consumers since the digital assistant device will ask directly the customers about their satisfaction of the product or service and the rating that they would give it.
In order to implement the voice search as feature in your digital marketing, it is important to define a concise voice engine optimization strategy where setting up a list of well define and precise keywords related to voice search with the specific conversational tones. It is also important to design some interrogative toned keywords since most voice searches are questions. Also, it is important to analyze your audience by preparing a well-defined and designed persona-buyer in order to know how your potential customer might ask for your type product and have a higher probability to appear in the customers’ voice search result.
Therefore, it is important to adapt to this new technological trend since, by 2022, it is estimated that the purchases done through voice search devices will escalate to $40 billions.
References:
– How Voice Search Is Changing Shopping.
About Abla Khbacha
Account Manager at Bodkinco
About Abla Khbacha
Account Manager at Bodkinco
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